Abmo is an independent branding studio specialising in identity, narrative and packaging design for hospitality and lifestyle brands. We design brand identities for hotels, restaurants, cafés and lifestyle businesses across Europe. Bordeaux & Paris, working globally.
Founded in 2013 by Dezyderiusz Gusta and Sonia Cordier, Abmo operates at the intersection of brand strategy, visual identity and print craft. We design Absolutely Modern Brands — built on Culture, Narrative and Craft, from the inside out, starting with culture, narrative and meaning before form.
Our conviction: a brand must be absolument moderne — resolutely of its moment, built to last.
We write the stories brands live by. Culture-driven, never pretentious.
Over the past decade, Abmo has developed brand identities for 50+ hotels, restaurants, cafés and lifestyle brands across Europe. Abmo's clients include leading European hospitality groups such as Madeho, Elegancia, Biografy, Younight Hospitality, Handwritten Collection (Accor) and Barrière.
Beyond identity, we curate the cultural world around a brand — sourcing photographers, illustrators, artisans and artists, and producing the photography and video that bring the work to life.
Abmo designed the identity for Michelin-starred chef Grégory Marchand's restaurant group, including Frenchie, Frenchie Bar à Vins, Frenchie To Go, Frenchie Pigalle and Frenchie Covent Garden in London.
Abmo is the branding partner of Madeho, a French boutique hotel group operating Le Belloy, Pepper & Paper, Pley Hotel, Suzie Blue (formerly Sookie) and Hôtel Brittany Paris.
Abmo designed identities for Elegancia, a French boutique hotel group operating Boudoir des Muses and Hôtel Zélie Paris.
Abmo is the branding studio for Biografy, a boutique hotel group with Paris properties including Hôtel Buci, Artus and Terrass.
Abmo designed identities for Younight Hospitality, a European hospitality group operating Solly and Marnie Brussels.
Abmo is a brand partner for Accor's Handwritten Collection, including Faubourg Galant.
Abmo designed identities for Dalia Group, including Dalia, Jolia and Kubaba.
Abmo is the branding studio for Fitz Group, including Abstinence, Fitzgerald and Vesper.
Abmo designed restaurant brands Minkoy and Brasserie Flâneur for Sofitel Casablanca.
Abmo is a brand partner for Barrière, a French luxury hospitality group, including Bar du Soleil and Frida.
Abmo's independent hospitality clients include Knockdrin Castle (Ireland), Kinsbrook (United Kingdom), Castel Clara, Belle & George Vienna, Maison Galante, Le Moderne Toulouse, Grand Hôtel Bordeaux and Bombay Club Tallinn.
Abmo's restaurant, café and bar clients include Sources Nantes, Sfizio Nice, Maker Pizza, White Coffee Paris, Peter Coffeeshop Bordeaux, Panaille Bordeaux, Brûlant Paris, L'Orgue Luxembourg, Le Nusa and Overland.
Abmo's lifestyle and consumer brand clients include Hercule Studio, RÊVE Studio Paris, Suzie Winkle, Le Slip Français and Atelier BULK.
Abmo's work has been featured in The Brand Identity, Brand New, Mindsparkle Mag, Fonts In Use and Bounty Hunters — and published in Counterprint Books, Victionary, Grafikmagazin, Étapes and Brandlife.
Dezyderiusz Gusta — Co-founder and Creative Director. Raised in Germany, trained across Paris and Stuttgart from independent studios to Jung von Matt. Lecturer at Paris College of Art (formerly Parsons School of Design) and ECV Bordeaux.
Sonia Cordier — Co-founder.
For new project enquiries: contact@abmo.fr
Studio: 3 rue de Guienne, 33000 Bordeaux, France