Being renovated in the 11th district of Paris, the first restaurant specialized in veggie or meat croquettes asked us to refresh its visual identity. Abmo recommends to upgrade its logo in order to make a deeper impact, thanks to an array of lively and greedy colors. Also, handwritten mentions-produced in partnership with Etienne Librati – are added to help make the distinction between both restaurants (Saint-Maur and Pigalle) and to anchor the historic catchphrase “Eat my Balls”.
The local craftsmen such as Atelier Martial and Amikal Design produce the brand’s deployment devices like the business card, tee-shirts and tote bags while 6Lettres creates the signage.
— branding / logo / signage / supports

FTG mainly serves a classic selection of UK and US street food with a french twist. Products are sourced from the same suppliers as the restaurant and wine bar and everything is homemade.

We defined and deployed the new brand positioning of the restaurant, which has been revamped by the interior designer Emilie Bonnaventure for this occasion. Observing that most of the clients consumed on-site, we proposed to move from a “take away” (Frenchie to Go) to a “FasTGood” (FTG), and offered a consistent, warm and bold identity to the place.

— branding / naming / art direction / logo / signage / supports

Kefiz is a homemade soda with kefir ferments. Naturally sparkling, delicately fruity and low in calories, it has been launched in selected Parisian restaurants and shops such as Rose Bakery, Merci, Marcelle, Confiture Parisienne…

We imagined, designed and implemented an arty, fresh and friendly brand & packaging, voluntarily disruptive from organic, healthy & heritage drinks market codes. The brand chooses to highlight optimism, generosity and authenticity to assert its unique personality.

— positioning / art direction / logo / packaging / art direction / photoshooting / stationary / website

In the heart of Parisians book publisher district of Saint Germain des Prés, the Belloy hotel appeals to an international clientele, seeking for a typically Parisian experience. Renovated by Sandra Benhamou, with a touch of  “Art Nouveau“, the establishment seeks to refresh its positioning and its image without loosing its French identity.

With french typographer Yoann Minet, we draw a bespoke typeface inspired by the characteristic lines of art nouveau, used for the logo and the room numbers. The color universe comes from textiles chosen for curtains and headboards. We create a harmonious, modern and elegant identity that renews the codes of the genre without betraying them.

— positioning / art direction / logo / typography / signage / stationary / bespoke objects

Getting the attention of  the various publics with the content of its activity report is a tricky issue. Together with digital agency Datagif, we imagined, designed and produced the first social media native activity report, entirely designed as stories.

The production was a huge work of sourcing of existing video-content, editorial curating, copy-writing, videos editing and production of motion designs. All the videos are gathered on the Eurovia Instagram account, especially launched for the occasion (managed by us with regular re-posts of the group employees who are invited to use the #EuroviaStories tag). For all publics who don’t use instagram we also designed a dedicated website:

— editorial strategy / art direction / copywriting / graphic design / motion design / production

Cogitech is an expert on materials, able to conceive and make exceptional pieces of architecture, art and design. We worked on their new positioning to support their growth ambitions.

Brand platform, new tone of voice and speech elements, global rebranding… Deep changes were proposed to enhance a visionary approach and make Cogitech’s DNA more visible: engineering and craftsmanship, high quality and proximity. We can discover this brand territory on their new website, thought from scratch from UX design to pictures art direction.

We designed and produced various financial, CSR and internal communication documents for Kering between 2014 and 2017.

The modern, colorful yet luxurious dispositive embodied Kering’s new identity and state of mind.

— editorial strategy / art direction / graphic design / production

Elior Group’s 2015-2016 activity report is all about time: that of society shifts, trends and evolutions, to which Elior Group adapts trough its innovation policy and digital transformation; that of the 2020 strategy set by it’s new governance in 2014; finally, that of the women and men of everyday life.

We missioned the set-designer and photographer Florent Tanet to illustrate these food trends, and the portraitist Paolo Verzone, to highlight Elior Group’s People. A document to be savored with the eyes, the time of a break.

— editorial strategy / art direction / copywriting / graphic design / production